Each year, to demonstrate TIGI’s popularity and prominence within the UK and global hair industry, I was tasked with creating graphics for Salon International, the industry’s largest hair trade show. This included designing visuals for the main stage as well as TIGI’s boulevard billboard posters throughout the event.

Working closely with founder Anthony Mascolo, I designed, organised and delivered creative assets that showcased the brand’s identity and highlighted the education available to both current and prospective clients.